About us
Career transition and professional reinvention coaching
PurposeHat exists because career change deserves more than a personality test and a list of jobs. It deserves real clarity, transition guidance, people who see you, and a plan that holds.
100+
people helped by our programs and resources
2
career transition specialists
92%
identified a clear direction after the first module
6
programs adapted to your career stage
Why we exist
Professional reinvention is hard. The confusion around it is harder.
Many professionals reach a point where they know something no longer works, but don't know what to do next. They're not missing the skills. They're missing clarity of direction.
PurposeHat started from a simple observation: people don't need more content about careers. They need someone alongside them in the transition process.
We don't rush the conclusion. We don't deliver generic solutions. We work with who you are, with what you already have, and build from there.
“When the hat fits, work stops feeling like work.”
What guides us
Three values. Each one carrying its weight.
Clarity
Clarity doesn't mean knowing everything from the start. It means making sense of what you already feel, separating noise from signal, and being able to answer: what truly matters to me now?
Guidance
We don't make decisions for you. We're alongside you while you make them. Guidance means having someone who asks the right questions, knows where you are in the transition, and doesn't rush you to a premature conclusion.
Humanity
Behind every career decision is a person with fears, hopes and a life that can't be reduced to a CV. We work with the whole person, not their professional profile.
The people behind the program
Who you actually work with
Every PurposeHat counselor has been through their own moment of change. We don't teach theory about career transition. We work from experience.
Anca Dogar
Co-founder | People Strategy & Career Transitions
Hands-on experience in Talent Acquisition, Performance Management, Learning & Development, and Technical Mentoring, focused on the sustainable growth of people and teams.
“I believe every person has all the resources they need to overcome any obstacle.”
Claudiu Dorobanțu
Co-founder | Career Alignment & Leadership Strategy
Experience in technical leadership and growing teams with real business impact. Hands-on experience in performance management and driving internal mobility.
“I believe in deliberate decisions, grounded in strategic clarity and concrete results.”
What people who went through the program say
No promises. Real experiences.
“I turned to counseling at a time when I could no longer find my place in my current job and did not know which direction to go. I had low self-confidence and a lack of clarity was holding me back. With the help of the program, I was able to identify suitable career options and concrete steps that I could follow. Most importantly, I regained my confidence and realized that I could do more and that I could successfully adapt to a new professional environment.
“Before the program, I was unclear about my career direction and was unable to assess myself realistically. Along the way, I was able to better understand who I am, what suits me, and what options I have. I left with clarity about my career direction and more confidence in myself.
“Before the program, I underestimated my own experience. I knew what I had done, but I had no idea how to make it count. "Find Your Fit" helped me see that my background was more valuable than I thought, and gave me the tools to actually use it. What stayed with me most was the confidence that I have everything I need to move forward. The space the PurposeHat created made it possible to talk openly about real challenges, not just the polished version of things.
Not sure where to start your career transition?
That's exactly the right place to be. Let's clarify the first step together.